Monday, December 8, 2008

Reckless Driving

I think there's some weird insurmountable curse when it comes to influencing teen behavior with advertising. No matter what you do, you're always an adult telling teenagers what to do, which always makes you seem hopeless and square. The kids you cast are the kids you cast hoping teenagers would be impressed by them. Even the Truth campaign, with it's--okay this was going to be a sentence about how even with actual teen involvement, the Truth ads feel contrived. But this theme with the unicorns and shit is fucking awesome.

So it's never surprised me that anti-smoking ads don't work, (though I guess it wouldn't surprise me to hear that anti-smoking ads work, either.

However, I THINK THIS AD IS BRILLIANT. Maybe because its back-seat protagonist is neither displaying cool internal fortitude in resistance to peer pressure nor being made a fall-guy by negative example. She's just doing a nice dry straight-man act against the scary black comedy in the front seat. Her position is so unfailingly reasonable.

Ad Council Launches New Campaign To Prevent Youth Reckless Driving -


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